case studies
driving conversions
cleaning with a cause
Role: Marketing & Brand Development
Industry: Home Services
What I Worked On:
- Google Ads (Search & Local campaigns)
- Website creation & landing pages
- Ad creative for Google & social
- Brand identity
Goal: Increase inbound calls and form submissions for local service areas.
Execution:
- Built and managed Google Search campaigns targeting high-intent service keywords
- Optimized landing pages for conversion and local SEO
- Created image creative used across Google Ads and social platforms
- Tested messaging focused on customization, trust, and pricing
South end Plumbing heating & Air
Role: Marketing & Google Ads Management
What I Worked On:
- Google Ads (Search & Local campaigns)
- Website optimization & landing pages
- Ad creative for Google & social
- Short-form video ads for social media
- Brand identity
Goal: Increase inbound calls and form submissions for local service areas.
Execution:
- Built and managed Google Search campaigns targeting high-intent service keywords
- Optimized landing pages for conversion and local SEO
- Created image and video ad creative used across Google Ads and social platforms
- Tested messaging focused on urgency, trust, and local presence
bikeskinz
Role: Founder, Marketing & E-Commerce Lead
Industry: E-Commerce / Motorcycle Accessories
Overview
BIKESKINZ is a custom motorcycle graphics e-commerce brand I founded and have operated for over 20 years. I was responsible for end-to-end brand development, marketing strategy, paid advertising, content creation, and platform management.
Objectives
- Build a scalable e-commerce brand from the ground up
- Drive consistent traffic and sales through paid and organic channels
- Establish visual differentiation in a niche enthusiast market
Work Delivered
- Branding and website development
- E-commerce platform setup and optimization
- Google Ads and paid social campaigns
- Short-form video and product-focused social content
- YouTube channel monetization and content strategy
- Ongoing creative testing for ads and promotions
Marketing & Creative Strategy
- Built conversion-focused product pages optimized for paid traffic
- Created short-form video ads used in social media marketing efforts
- Developed visual ad creative aligned with enthusiast culture
- Leveraged YouTube as both a brand awareness and monetization channel
Results / Impact
- Monetized YouTube channel with over 1.4M+ views
- Long-term, sustainable e-commerce operation
- Established brand relationships with custom clients including Disney, G-Unit, and Everstart
Underground racing
Role: Digital Media Producer & E-Commerce Manager
Industry: Automotive Performance
Overview
Underground Racing is a high-performance automotive company. I led digital media and e-commerce initiatives, supporting both product sales and brand visibility through content and platform management.
Objectives
- Build and manage a full e-commerce experience
- Support product sales through content and media
- Increase brand exposure through social and video platforms
Work Delivered
- Full e-commerce website creation and ongoing management
- Product photography direction and execution
- YouTube and Facebook content creation
- Digital media production for marketing use
Marketing & Content Strategy
- Developed product-focused content designed to support sales
- Created video and photo assets for social media distribution
- Maintained and optimized e-commerce functionality and catalog
sudosonic
Role: Founder & E-Commerce Marketing
Industry: Online Education / Digital Products
Overview
Sudosonic is an instructional video platform focused on music technology education. I built the business from concept through execution, including product development, marketing, and advertising.
Objectives
- Create and sell digital instructional products
- Drive traffic and sales through paid advertising
- Build a recognizable brand in a niche educational market
Work Delivered
- E-commerce website development
- Instructional video creation and editing
- Branding and marketing strategy
- SEO Optimization
- Google Ads campaign setup and management
Marketing Strategy
- Developed keyword-focused Google Ads campaigns
- Created landing pages optimized for digital product conversion
- Built educational video content aligned with search intent
gist & erdman
Role: Motion Graphics Designer & Client Onboarding Specialist
Industry: B2B / Venture Capital
Overview
Gist & Erdman was a B2B agency serving venture capital firms. I supported client acquisition and onboarding through digital content, motion graphics, and early web development work.
Objectives
- Support B2B client onboarding
- Communicate complex concepts visually
- Assist in early-stage digital presence development
Work Delivered
- Motion graphics for client presentations
- Website scripting and HTML development
- Client onboarding and sales support